Q. WHY SHOULD WE HAVE TO SPRUCE UP OUR HOME BEFORE WE SELL WHEN IT'S BEEN FINE FOR US ALL THESE YEARS?
A. Housing market competition is always tough. I've seen over 100 similar houses for sale in the same city in the same price range. Sprucing up your home for sale can get you more money in less time by weeding out competing homes. Also it can be very aggravating to have 30 prospective buyers tour through your home and no one makes an offer. Sometimes selling your home can be a very stressful experience. We are trained to get you more money, in less time all the while decreasing your stress level, and this is the first place to start.
Q. WHY SHOULD WE SELL OUR HOME FIRST? WHAT IF WE CAN'T FIND A SUITABLE REPLACEMENT?
A. The only time I could not find a home for my sellers was because they were totally unrealistic as to what they could get for their money. Be real about it and everything will be fine. Unless you are financially in a position to buy a home without selling yours you really have no choice. Look at it this way...after you spend many hours looking, researching and contemplating your new home, what will your seller say when you ask them to wait while you sell yours? Again, this is unrealistic. I've never met the seller that wasn't looking for that ready, willing and able buyer that can perform AS SOON AS POSSIBLE. I have handled this exact scenario countless times, with much success.
Q. WHY SHOULD WE CARE ABOUT AGENT EXPERIENCE?
A. Here is the theory in a nutshell. In this service industry that I am in, we are problem solvers, and those problems are put in your agents' hands to solve. Some of us are better at solving these problems than others. It is said that every transaction has at least 10 behind the scenes problems involved with it, whether or not you, the seller, even found out about them. Now, if I have successfully closed over 3,000 transactions or (solved over 30,000 problems in my professional career) then obviously I am the agent you want to hire to represent you, since I have the experience. Again, an answer in a nutshell, but when you have closed as many transactions as I, you see things like how many sales could have been saved or how many lawsuits could have been avoided if some agents were better educated. Having me on your side of the table is very beneficial to the success of your transaction.
Q. DO WE HAVE TO HAVE A FOR SALE SIGN?
A. No you do not. We do strongly suggest that you do since about 40% of our calls come from signs and about 60% of leads come from the internet. My web page is on all signs so inquiring minds can get all the details on your home 24 hours a day.
Q. HOW CAN WE BE SURE THAT OUR BUSINESS DEALINGS WITH YOU WILL REMAIN CONFIDENTIAL? YOU HAVE WORKED WITH OTHERS IN OUR FAMILY BUT WE ARE VERY PRIVATE ABOUT OUR AFFAIRS.
A. Golden rule #2 of Tom's Golden Rules states, "Never knowingly disclose any information to any parties who are not principal to the transaction." I value your business, I respect you privacy with confidentiality. (See rule #1)
Q. WHAT IS RULE #1?
A. Honesty is my only policy.
Q. HOW LONG SHOULD IT TAKE TO SELL MY HOUSE?
A. So many variables come in to play here. Asking price, condition of property, interest rates, economic conditions, possession time after closing, location of property, amount of updates, terrorism threats, stock market conditions, time of the year, commission amount, style of home, etc. etc. etc. These are all factors that affect marketing time, and we'll take into consideration each and every one of them when setting up the marketing plan for your property. But unfortunately, there are no absolute answers. Your agent should be looked at as your partner in a jointly owned business of selling your home. Suggestions made by your partner should be given serious consideration and don't let your feelings get hurt if the feedback isn't comfortably flattering. Use your head, not your heart. Selling homes is a business venture and should be treated as such.
Q. BUT WHICH ONE FACTOR IS MOST IMPORTANT?
A. PRICE - PRICE- PRICE! The most important factor that can make up for everything else and ultimately provide a quicker sale. Price cures all problems.
Q. DO WE HAVE TO HAVE AN OPEN HOUSE? WE REALLY DON'T WANT TO.
A. NO, in fact I suggest you don't. From my experience, the only time that open houses are beneficial is for new construction sales. Open houses are about the least effective way to sell your home. Your Agent's time can be spent more effectively than sending you away from your home on Sunday afternoon so neighbors, unqualified buyers and tire kickers can waltz through your home getting decorating ideas. Lots of agents will argue this point since they pick up buyers for other properties at open houses but, realistically, the number of homes that sell through open houses are very, very few.
The other issue that we tread lightly on is the safety issue. Think about it. You open your doors to perfect strangers! We don't know who they are, where they came from or what their motivations are. Realtors are being assaulted at open houses and the National Association of Realtors is advising that all Realtors take safety classes to minimize the risks of attack. This is one of the top 3 reasons that I would not want anyone I know selling their home by owner. I'm sorry; it's just an entirely different world than it used to be. Nobody likes it this way, except the criminals, but that is our reality.
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